https://www.stevendiazdesign.com/navcov daily 0.75 2021-01-30 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610593829349-UIAVLF2MYU20UGM9C1LT/writing-notes-on-samsung-chromebook-mockup.jpg NAVCOV - An online mental health tool to help you navigate the COVID pandemic. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610643810220-4CZI3T8VI2ZZJS5LYLM5/Steven-image.jpg NAVCOV - Steven Diaz UX Research & Product Design StevenDiazDesign.com (you’re already here) https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609292018837-JZHE6E6MLOB4GKX3AL6M/teresaphan.jpg NAVCOV - Teresa Phan UI / UX Design TeresaPhan.com https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1612033454367-5TGJJML3VGV4PM93T5FW/NavCov%2B5-Screen%2BFlow.png NAVCOV https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609291949447-BW6MKKZE5LMGVMR2VHJK/justin-bascos.jpg NAVCOV - Justin Bascos UI / UX Design JustinBascos.com https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609292066101-3P82XZ00X1ROF3TWS85B/josh-quach.jpg NAVCOV - Josh Quach UX Research & Product Design JoshuaQuach.com https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610595019194-8HXFWXV3ZXQ4SCFBMQ1O/working-on-macbook-pro-space-gray-mockup.jpg NAVCOV https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610650820599-UC70OHKOUP8CACTN0TFN/NAVCOV_Affinity_Map.png NAVCOV - USER RESEARCH The UX Team conducted ten interviews with individuals of varying age, gender, and race and ethnicity across the United States to understand how people’s relationships, behaviors, and perspectives have shifted due to COVID-19. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610595185410-E6MYBUVG9W8OJUV8E7WL/NavCov%2BTablet.jpg NAVCOV - USER NEEDS We identified 4 major areas of focus: Navigating trustworthy information online Managing anxiety about the future Struggling to deal with current changes Desire to help others in need We set out to design an online experience that was both safe and sincere, where users could investigate their feelings and discover resources along the way. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611699805391-AG1HYMSKHI6C3GEDF2TO/COVID-WIREFRAME-%E2%80%93-Figma.png NAVCOV - High Fidelity Wireframes Products don’t exist in a vacuum - So in order to collect honest feedback on our wireframes, we built a fully functional wireframe to use during usability tests. This allowed users to explore the site uninhibited and enlighten us as to where further changes needed to be made. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610597292920-A2IFO1E3PM6AUVMSIOA8/Screen+Shot+2020-07-22+at+5.52.34+PM.png NAVCOV - Cohesive Design As a volunteer remote team with many moving parts, our team collaborated on identifying important UI features based on our solution statement (safe and sincere guiding space for users). We produced a soft, yet diverse color scheme and trustworthy typeface along with large buttons centered around inclusion and acceptance. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610594240542-SXW6INQKVABK0JOFZKIH/Charles%2BBennett%2BUser%2BPersona.png NAVCOV - CREATING USER PERSONAS Charles ‘The Family Man’ represents folks who identify as being part of a larger community. As active members of local religious and social organizations, they find high value in helping others. Charles is facing new challenges with his sense of self, due to limited opportunities for him to find value in public service activities. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610595796499-T9K6K42NH6OVLMGRRQIC/Screen+Shot+2020-05-09+at+7.54.18+PM.png NAVCOV https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611700297994-PVG74LN3FP6FESGA6J2X/Covid-19-Simplified-%E2%80%93-Figma.png NAVCOV - Lo-Fi Wireframes and User Journey Leveraging insight from our user personas, we designed lo-fi wireframe concepts. Our focus was to avoid information fatigue and create a concrete path for users to explore. Users will identify and acknowledge their own needs while feeling a sense of belonging for common struggles during a time of isolation and distance. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610594266696-OZ34ZZWVXVZ03JTRBAZB/Jasmin%2BOrtega%2BUser%2BPersona.png NAVCOV Jasmin ‘ The Young and Restless” represents folks whose future prospects–from their social life to career trajectory–have been undermined by the pandemic. Jasmin is navigating heightened internal stress as she navigates her own feelings of loss and lack of motivation while at home with family. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610595815013-KS3Q0674HWF6LD7QUN8S/unnamed.png NAVCOV https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610597452017-I0POANEDX12JGS4FO6K7/holding-iphone-6-mockup-in-city-park.jpg NAVCOV https://www.stevendiazdesign.com/consultations daily 0.75 2024-04-10 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609973495916-EXHFISC55U9GFRK5BZNO/holding-iphone-6-mockup-on-the-street.jpg Contact https://www.stevendiazdesign.com/resume daily 0.75 2025-05-29 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/ae037a34-6f1c-45ef-8ae1-47ce88608d5d/STEVEN+DIAZ+RESUME.jpg Resume https://www.stevendiazdesign.com/about daily 0.75 2025-05-29 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607978126248-V86P2DPRZ42GPB7VK542/image-asset.jpeg About https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609974293276-YA6MI7AIMKKOO2YQ87NM/StevenDiaz_FullRes-7799.jpg About https://www.stevendiazdesign.com/tilt daily 0.75 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610050122931-KU048AYEZNIXT8RB313H/Tilt_Dashboard.png TILT https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610636377469-IHOSKX8QFMMI8XAKJCXL/Screenshot+2020-12-01+at+23.30.13.png TILT https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610050901439-OHD80F5HAHWJMP3K0OBH/image-asset.jpeg TILT https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610636943372-75LWGMBOHY8KRPOI85XC/image-asset.jpeg TILT https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610051998426-GNFPSL9Z9SYKWS7V2IG6/Screenshot+2020-12-01+at+23.38.15.png TILT https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610636279431-7EYTJVIMCGWXCN2XQKQ1/Screenshot+2020-12-01+at+23.38.46.png TILT - Site Architecture I combined the above analysis with specific notes about the UI and presented my findings to stakeholders along with a detailed summary in Notion. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610638156811-XE2DT8CC5VBY40UR8NBW/image-asset.jpeg TILT - INSIGHT Jared Spool has talked about different levels of understanding within companies towards user experience. At the highest level, every employee at the company becomes an advocate for users and user research is performed over the life of the project. For me, working with the Tilt team was glimpse into the progress that can be achieved in that scenario. Without needing to convince stakeholders of the value user research has to offer, you can get right to work! https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610052122953-23SDDTU1I0XYPYBB4Q8W/Screenshot+2020-12-01+at+23.39.15.png TILT - Deeper Dive A second version of analysis took a deeper dive into user expectations and user journey based on branding, copy, and on-boarding. This affinity map attempted to understand the underlying user need and what they expected Tilt to help with. From this point, it would be effective to create a user persona and journey map to understand where users are coming from and the best way to guide them towards their goals. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607127117667-KT4ZALAB1DHYWMZ9S0BW/tilt_logo.png TILT - Find an affordable path to a college degree https://www.stevendiazdesign.com/home-mvp daily 0.75 2021-01-27 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607103651888-TH66LPOJUYQPDI6EW0Q0/StevenDiaz_FullRes-7697.jpg HOME MVP https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611672929944-IHHXV7ESU34XKM0N9XJM/macbook-pro-space-gray-mockup-on-the-wooden-table.jpg HOME MVP Tilt Usability Research https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610593829349-UIAVLF2MYU20UGM9C1LT/writing-notes-on-samsung-chromebook-mockup.jpg HOME MVP Navigating COVID Product Research & Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609995643719-HW07XSHV11ZIZL9HCX4Q/charging-iphone-xs-mockup.jpg HOME MVP Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609973495916-EXHFISC55U9GFRK5BZNO/holding-iphone-6-mockup-on-the-street.jpg HOME MVP User Retention Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609975402706-DWJN9I6W62EWG9VH6Q42/holding-iphone-xs-mockup.jpg HOME MVP Mobile Bank Accessibility https://www.stevendiazdesign.com/navcov-1 daily 0.75 2024-05-02 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610593829349-UIAVLF2MYU20UGM9C1LT/writing-notes-on-samsung-chromebook-mockup.jpg Fidelity Crypto - An online mental health tool to help you navigate the COVID pandemic. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609291949447-BW6MKKZE5LMGVMR2VHJK/justin-bascos.jpg Fidelity Crypto - Justin Bascos UI / UX Design JustinBascos.com https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609292066101-3P82XZ00X1ROF3TWS85B/josh-quach.jpg Fidelity Crypto - Josh Quach UX Research & Product Design JoshuaQuach.com https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1faec7b9-4d2f-4370-ae6d-aed11d58154a/Crypto+transfer+screen.png Fidelity Crypto https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609292018837-JZHE6E6MLOB4GKX3AL6M/teresaphan.jpg Fidelity Crypto - Teresa Phan UI / UX Design TeresaPhan.com https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610643810220-4CZI3T8VI2ZZJS5LYLM5/Steven-image.jpg Fidelity Crypto - Steven Diaz UX Research & Product Design StevenDiazDesign.com (you’re already here) https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610595185410-E6MYBUVG9W8OJUV8E7WL/NavCov%2BTablet.jpg Fidelity Crypto - USER NEEDS We identified 4 major areas of focus: Navigating trustworthy information online Managing anxiety about the future Struggling to deal with current changes Desire to help others in need We set out to design an online experience that was both safe and sincere, where users could investigate their feelings and discover resources along the way. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610650820599-UC70OHKOUP8CACTN0TFN/NAVCOV_Affinity_Map.png Fidelity Crypto - USER RESEARCH The UX Team conducted ten interviews with individuals of varying age, gender, and race and ethnicity across the United States to understand how people’s relationships, behaviors, and perspectives have shifted due to COVID-19. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610595019194-8HXFWXV3ZXQ4SCFBMQ1O/working-on-macbook-pro-space-gray-mockup.jpg Fidelity Crypto https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610595796499-T9K6K42NH6OVLMGRRQIC/Screen+Shot+2020-05-09+at+7.54.18+PM.png Fidelity Crypto https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610595815013-KS3Q0674HWF6LD7QUN8S/unnamed.png Fidelity Crypto https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611700297994-PVG74LN3FP6FESGA6J2X/Covid-19-Simplified-%E2%80%93-Figma.png Fidelity Crypto - Lo-Fi Wireframes and User Journey Leveraging insight from our user personas, we designed lo-fi wireframe concepts. Our focus was to avoid information fatigue and create a concrete path for users to explore. Users will identify and acknowledge their own needs while feeling a sense of belonging for common struggles during a time of isolation and distance. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610594240542-SXW6INQKVABK0JOFZKIH/Charles%2BBennett%2BUser%2BPersona.png Fidelity Crypto - CREATING USER PERSONAS Charles ‘The Family Man’ represents folks who identify as being part of a larger community. As active members of local religious and social organizations, they find high value in helping others. Charles is facing new challenges with his sense of self, due to limited opportunities for him to find value in public service activities. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610594266696-OZ34ZZWVXVZ03JTRBAZB/Jasmin%2BOrtega%2BUser%2BPersona.png Fidelity Crypto Jasmin ‘ The Young and Restless” represents folks whose future prospects–from their social life to career trajectory–have been undermined by the pandemic. Jasmin is navigating heightened internal stress as she navigates her own feelings of loss and lack of motivation while at home with family. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611699805391-AG1HYMSKHI6C3GEDF2TO/COVID-WIREFRAME-%E2%80%93-Figma.png Fidelity Crypto - High Fidelity Wireframes Products don’t exist in a vacuum - So in order to collect honest feedback on our wireframes, we built a fully functional wireframe to use during usability tests. This allowed users to explore the site uninhibited and enlighten us as to where further changes needed to be made. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610597292920-A2IFO1E3PM6AUVMSIOA8/Screen+Shot+2020-07-22+at+5.52.34+PM.png Fidelity Crypto - Cohesive Design As a volunteer remote team with many moving parts, our team collaborated on identifying important UI features based on our solution statement (safe and sincere guiding space for users). We produced a soft, yet diverse color scheme and trustworthy typeface along with large buttons centered around inclusion and acceptance. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610597452017-I0POANEDX12JGS4FO6K7/holding-iphone-6-mockup-in-city-park.jpg Fidelity Crypto https://www.stevendiazdesign.com/case-studies daily 0.75 2021-01-26 https://www.stevendiazdesign.com/case-studies/personal-finance-design monthly 0.5 2021-01-26 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609995366265-G2ZSJ9RV16IN0O2P43CW/image-asset.jpeg CASE STUDIES - Personal Finance Design - THE CHALLENGE: In a rapidly changing financial climate, how can banks invest in the future of their users? https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609995042939-S3GKVHC1BPBL8JFF5HWU/image-asset.jpeg CASE STUDIES - Personal Finance Design - Can banks help young adults develop personal finance skills? https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609995545404-6O1J2KFGC2IIFXBUT2A5/iphone-xs-mockup-at-lighting-dock.jpg CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609995643719-HW07XSHV11ZIZL9HCX4Q/charging-iphone-xs-mockup.jpg CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609995690966-IFZC2FY0IYHY988G3WO6/iphone-x-space-gray-mockup-on-white-table.jpg CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609995609750-UNMSF4781RD0PQ299YD7/iphone-xs-mockup-in-front-of-the-display.jpg CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607446665519-1EXHB9YESXLBMNXONA24/StevenAffinityMap.jpg CASE STUDIES - Personal Finance Design - Shout out to Post-it Note affinity mapping! https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607385201168-PWLXYJJB7WC41593ID3P/PersonAnna.png CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607442785592-M9DIJ00MEIZQG7EGWDQ5/Competitive+Analysis.png CASE STUDIES - Personal Finance Design - Market Research There were ZERO third party applications on the market that adequately addressed the issue of trust when handling financial user data. This created a huge obstacle when on boarding new users, so I expanded my analysis to include major banks mobile applications as well. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607443774710-HQUWPEYD2EVTS435IODL/budget-builder-worksheet+Chase+.png CASE STUDIES - Personal Finance Design This is a .pdf document available for download and took me about 10 minutes to locate on the site. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607443718807-J7JRQ9L1VGH7Y4HZ5MP1/Budget+Builder+++Chase+com.jpg CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607443405884-CWI0DM5DFGU1JA05O4MW/User+Flow.jpg CASE STUDIES - Personal Finance Design - User Flow I decided to pivot my solution in order to take advantage of the missing features within mobile banking apps. I built this user flow as an application redesign, where users have already trusted the management of their accounts to the bank and can easily navigate to reach the data they are looking for. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607447345976-IIG4FS0UQ205BV5O5V7X/Now%2C+Next%2C+Later.png CASE STUDIES - Personal Finance Design - Prioritization I determined the highest priority items based on importance and effort to complete. Top priorities included: the ability to organize financial data from multiple banks and an easy to understand presentation of user data. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607444964987-6GBG93VEULQL3AI2D4YM/Information+Architecture.png CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607446115245-MTVCUJ0JYFOVTSUH0WLK/Usability+Test+Results.png CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611774428818-G1X0860O4PBZU6VP1NKH/%E2%96%B6-Page-1-Chase-Bank-Mobile-App-Redesign.png CASE STUDIES - Personal Finance Design - High Fidelity Prototype Click button below to see it for yourself! https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607445548824-RJP2732MT9OUFHU6EHDZ/IMG_20200419_213946.jpg CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607445768929-NFL4Q54M9PMAZNMPTX4I/Log+In+%281%29.png CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609996707160-JWYTCD87UAGEXWO87QLD/iphone-xs-mockup-perspective-style-right.png CASE STUDIES - Personal Finance Design Log In https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607445551698-J9PQGYJ456XBBBLS0ORH/IMG_20200419_213952.jpg CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607445769278-NOGL5LGPAIUBP6GYFHK5/Accounts+screen+edited.png CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609996685184-YEU26BW6A9XYS2066UWL/iphone-12-mockup-floating-shadow.png CASE STUDIES - Personal Finance Design Dashboard https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607445552755-DNB1PKJVE8POL22HP86M/IMG_20200419_213957.jpg CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607445769799-QJ8HFV7EPNXPUW5P4M83/Budget+%281%29.png CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609996671800-7GKRI5OFSTQ12FMQWC2X/iphone-12-mockup-short-shadow.png CASE STUDIES - Personal Finance Design Budget Panel https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607445546423-8V0P2X9TWCH7J5K5AGUJ/IMG_20200419_213935.jpg CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607445769363-ZNFPNPVETU4Y3SEW0LEO/Spending+%281%29.png CASE STUDIES - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609996661249-LJSDMKCDGVS3U5LTGFJW/iphone-12-mockup-floating-shadow.png CASE STUDIES - Personal Finance Design Net Savings Panel https://www.stevendiazdesign.com/case-studies/user-retention-design monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609993472288-AX9SRYW0GYPDPE9F4KTV/image-asset.jpeg CASE STUDIES - User Retention Design - THE CHALLENGE: How can Lime increase user retention rate through their mobile in-app experience? https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1608650420822-NO3JT7E2RYBEBXMV7UO2/image-asset.jpeg CASE STUDIES - User Retention Design - How do you encourage users to return to your product or service? https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609994048084-ZHZL5WMEV0FUPY0R1QZF/waiting-with-iphone-6-mockup-on-crosswalk.jpg CASE STUDIES - User Retention Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609994217835-7KS5N0JQFMJIL7UKWKHL/side-view-of-riding-a-bike-with-iphone-11-pro-mockup-in-bike-mount.jpg CASE STUDIES - User Retention Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609993738854-U6YCRBW95WL2O6HPP55R/walking-down-the-street-with-iphone-6s-mockup.jpg CASE STUDIES - User Retention Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609994097707-BBD6IUQPFVU1BXYSB2DN/crossing-street-with-iphone-x-mockup.jpg CASE STUDIES - User Retention Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610593316521-MQ86WC55226ZJI3OT44W/iphone-12-mockup-long-shadow.png CASE STUDIES - User Retention Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609994401614-U6YA5RVCB37ZZBNSTLIB/iphone-12-mockup-long-shadow.png CASE STUDIES - User Retention Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609994479409-BTYJ2ZGTFG50OZWWK5HF/iphone-12-mockup-long-shadow.png CASE STUDIES - User Retention Design https://www.stevendiazdesign.com/case-studies/mobile-bank-accessibility monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609992287316-92DKMOJ9HOG554VGJBSV/image-asset.jpeg CASE STUDIES - Mobile Bank Accessibility - Is your banking app is accessible for all users? https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609991474563-6W99L8YCMTIGQ6TV8K9T/image-asset.jpeg CASE STUDIES - Mobile Bank Accessibility - THE CHALLENGE: How can Coastal Credit Union create a more inclusive mobile banking app without changing the current information architecture? https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609975566463-MD2W2CLKBSIEHO250UFX/iphone-6-mockup-on-the-way-to-the-beach.jpg CASE STUDIES - Mobile Bank Accessibility https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609975295651-2VHQJQ3I3CWNHLZ98A0W/iphone-se-mockup-on-the-leather-wallet.jpg CASE STUDIES - Mobile Bank Accessibility https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609975402706-DWJN9I6W62EWG9VH6Q42/holding-iphone-xs-mockup.jpg CASE STUDIES - Mobile Bank Accessibility https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609975494608-717G2YD4AT63HRI6E3ZB/iphone-se-mockup-placed-on-wooden-plate.jpg CASE STUDIES - Mobile Bank Accessibility https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609975958416-GLF4M52LOP5Z0WG2FVS4/image-asset.jpeg CASE STUDIES - Mobile Bank Accessibility https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610573445352-BNW5BPGI51V1NDRPSCVU/interacting-with-iphone-xs-mockup.jpg CASE STUDIES - Mobile Bank Accessibility - Hick’s Law Applied Hick’s Law states that the number of choices presented to users is reflected in their ability to make a decision quickly. This is a fantastic opportunity to clean the dashboard! By only presenting the top 5 most used tools, users will be able to decide where they need to navigate to accomplish their task. This doesn’t mean we need to cut out functionality! By organizing “other” tasks under the hamburger menu button, we can retain all app functionality and let users explore additional tasks in a new environment. This, again, will cut down user fatigue as they will be presented with fewer choices in both the dashboard and hamburger menu. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610573410945-US9Z1U6J2CURQAN02E2U/man-holding-iphone-7-silver-mockup-black-skin.png CASE STUDIES - Mobile Bank Accessibility - Prioritizing Information User research will confirm what information needs to be prioritized within banking applications. MAKE IT STAND OUT. Utilizing large fonts and high contrast white space will provide users with a sense of organization and satisfaction knowing they can quickly access the information they need with no other details attached https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610573174887-N3UE6OK7UWH5IUWX3WYX/iphone-12-mockup-floating-shadow.png CASE STUDIES - Mobile Bank Accessibility - Insight into design For users with sight impairment can benefit from the use of clear iconography. Leveraging high contrast icons to associate with menu options can be a clear way for users to navigate without grabbing glasses, zooming in, or exiting the app without accomplishing their goal. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610573312540-XERY7KX0XBE64L703GNW/ipad-pro-mockup-with-a-journal-on-the-side.jpg CASE STUDIES - Mobile Bank Accessibility - User Flows The log-in form may seem like a simple task for users to complete, but this can be a deal breaker for users who have a bad experience with this form. The bar is set low for the login experience so this is an opportunity to delight! Mapping out a user flow for each major issue discovered during usability testing can reduce the possibility for users to get stuck. Creating a secure and effective way for users to recover their username and password can turn a dreaded experience into a delightful one! https://www.stevendiazdesign.com/portfolio daily 1.0 2025-05-29 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607103651888-TH66LPOJUYQPDI6EW0Q0/StevenDiaz_FullRes-7697.jpg Home https://www.stevendiazdesign.com/portfolio/mobile-bank-accessibility monthly 0.5 2021-02-01 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611793934924-6MKINB5WUICRD7647DG9/image-asset.jpeg Home - Mobile Bank Accessibility - THE CHALLENGE: How can Coastal Credit Union create a more inclusive mobile banking app without changing the current information architecture? https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611792884937-JT843NJFLM8HWT1N8ZAH/image-asset.jpeg Home - Mobile Bank Accessibility - Is your banking app is accessible for all users? https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611794262400-NCNBH15KYGZSGAY6BICQ/image-asset.jpeg Home - Mobile Bank Accessibility https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610573410945-US9Z1U6J2CURQAN02E2U/man-holding-iphone-7-silver-mockup-black-skin.png Home - Mobile Bank Accessibility - Prioritizing Information User research will confirm what information needs to be prioritized within banking applications. MAKE IT STAND OUT. Utilizing large fonts and high contrast white space will provide users with a sense of organization and satisfaction knowing they can quickly access the information they need with no other details attached https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610570372654-13NXOO04V6OLGVMQ96KV/image-asset.png Home - Mobile Bank Accessibility - Insight into design For users with sight impairment can benefit from the use of clear iconography. Leveraging high contrast icons to associate with menu options can be a clear way for users to navigate without grabbing glasses, zooming in, or exiting the app without accomplishing their goal. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610573312540-XERY7KX0XBE64L703GNW/ipad-pro-mockup-with-a-journal-on-the-side.jpg Home - Mobile Bank Accessibility - User Flows The log-in form may seem like a simple task for users to complete, but this can be a deal breaker for users who have a bad experience with this form. The bar is set low for the login experience so this is an opportunity to delight! Mapping out a user flow for each major issue discovered during usability testing can reduce the possibility for users to get stuck. Creating a secure and effective way for users to recover their username and password can turn a dreaded experience into a delightful one! https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610572744487-5RI39S8H4TOB4FU6UKDX/interacting-with-iphone-xs-mockup.jpg Home - Mobile Bank Accessibility - Hick’s Law Applied Hick’s Law states that the number of choices presented to users is reflected in their ability to make a decision quickly. This is a fantastic opportunity to clean the dashboard! By only presenting the top 5 most used tools, users will be able to decide where they need to navigate to accomplish their task. This doesn’t mean we need to cut out functionality! By organizing “other” tasks under the hamburger menu button, we can retain all app functionality and let users explore additional tasks in a new environment. This, again, will cut down user fatigue as they will be presented with fewer choices in both the dashboard and hamburger menu. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609975295651-2VHQJQ3I3CWNHLZ98A0W/iphone-se-mockup-on-the-leather-wallet.jpg Home - Mobile Bank Accessibility https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609975402706-DWJN9I6W62EWG9VH6Q42/holding-iphone-xs-mockup.jpg Home - Mobile Bank Accessibility https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609975566463-MD2W2CLKBSIEHO250UFX/iphone-6-mockup-on-the-way-to-the-beach.jpg Home - Mobile Bank Accessibility https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609975494608-717G2YD4AT63HRI6E3ZB/iphone-se-mockup-placed-on-wooden-plate.jpg Home - Mobile Bank Accessibility https://www.stevendiazdesign.com/portfolio/user-retention-design monthly 0.5 2021-02-01 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611795987815-PKTKWYNCDUPS3QO03W0O/image-asset.jpeg Home - User Retention Design - How do you encourage users to return to your product or service? https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611796157622-U9T5SEVVNFYT6GD9UW6S/image-asset.jpeg Home - User Retention Design - THE CHALLENGE: How can Lime increase user retention rate through their mobile in-app experience? https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610593316521-MQ86WC55226ZJI3OT44W/iphone-12-mockup-long-shadow.png Home - User Retention Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609994401614-U6YA5RVCB37ZZBNSTLIB/iphone-12-mockup-long-shadow.png Home - User Retention Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609994479409-BTYJ2ZGTFG50OZWWK5HF/iphone-12-mockup-long-shadow.png Home - User Retention Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609993738854-U6YCRBW95WL2O6HPP55R/walking-down-the-street-with-iphone-6s-mockup.jpg Home - User Retention Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609994048084-ZHZL5WMEV0FUPY0R1QZF/waiting-with-iphone-6-mockup-on-crosswalk.jpg Home - User Retention Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609994097707-BBD6IUQPFVU1BXYSB2DN/crossing-street-with-iphone-x-mockup.jpg Home - User Retention Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609994217835-7KS5N0JQFMJIL7UKWKHL/side-view-of-riding-a-bike-with-iphone-11-pro-mockup-in-bike-mount.jpg Home - User Retention Design https://www.stevendiazdesign.com/portfolio/personal-finance-design monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611798722999-01RE5J6QEYMZHJWHS1OW/image-asset.jpeg Home - Personal Finance Design - THE CHALLENGE: In a rapidly changing financial climate, how can banks invest in the future of their users? https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611798559301-SB76K97S8MYWNO6PXYN4/image-asset.jpeg Home - Personal Finance Design - Can banks help young adults develop personal finance skills? https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607385201168-PWLXYJJB7WC41593ID3P/PersonAnna.png Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607443718807-J7JRQ9L1VGH7Y4HZ5MP1/Budget+Builder+++Chase+com.jpg Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607447345976-IIG4FS0UQ205BV5O5V7X/Now%2C+Next%2C+Later.png Home - Personal Finance Design - Prioritization I determined the highest priority items based on importance and effort to complete. Top priorities included: the ability to organize financial data from multiple banks and an easy to understand presentation of user data. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607442785592-M9DIJ00MEIZQG7EGWDQ5/Competitive+Analysis.png Home - Personal Finance Design - Market Research There were ZERO third party applications on the market that adequately addressed the issue of trust when handling financial user data. This created a huge obstacle when on boarding new users, so I expanded my analysis to include major banks mobile applications as well. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607444964987-6GBG93VEULQL3AI2D4YM/Information+Architecture.png Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607443405884-CWI0DM5DFGU1JA05O4MW/User+Flow.jpg Home - Personal Finance Design - User Flow I decided to pivot my solution in order to take advantage of the missing features within mobile banking apps. I built this user flow as an application redesign, where users have already trusted the management of their accounts to the bank and can easily navigate to reach the data they are looking for. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607443774710-HQUWPEYD2EVTS435IODL/budget-builder-worksheet+Chase+.png Home - Personal Finance Design This is a .pdf document available for download and took me about 10 minutes to locate on the site. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610643810220-4CZI3T8VI2ZZJS5LYLM5/Steven-image.jpg Home - Personal Finance Design - Shout out to Post-it Note affinity mapping! https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611774428818-G1X0860O4PBZU6VP1NKH/%E2%96%B6-Page-1-Chase-Bank-Mobile-App-Redesign.png Home - Personal Finance Design - High Fidelity Prototype Click button below to see it for yourself! https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609996707160-JWYTCD87UAGEXWO87QLD/iphone-xs-mockup-perspective-style-right.png Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609996661249-LJSDMKCDGVS3U5LTGFJW/iphone-12-mockup-floating-shadow.png Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609996685184-YEU26BW6A9XYS2066UWL/iphone-12-mockup-floating-shadow.png Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609996671800-7GKRI5OFSTQ12FMQWC2X/iphone-12-mockup-short-shadow.png Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607446115245-MTVCUJ0JYFOVTSUH0WLK/Usability+Test+Results.png Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609995545404-6O1J2KFGC2IIFXBUT2A5/iphone-xs-mockup-at-lighting-dock.jpg Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607445548824-RJP2732MT9OUFHU6EHDZ/IMG_20200419_213946.jpg Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1612036812752-N2T5QQEYGECU8C1AYRNU/Log+In+%281%29.png Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609995609750-UNMSF4781RD0PQ299YD7/iphone-xs-mockup-in-front-of-the-display.jpg Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607445551698-J9PQGYJ456XBBBLS0ORH/IMG_20200419_213952.jpg Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1612036799732-ZGFEUOOV6SXZKDXMG2JI/Accounts+screen+edited.png Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609995643719-HW07XSHV11ZIZL9HCX4Q/charging-iphone-xs-mockup.jpg Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607445552755-DNB1PKJVE8POL22HP86M/IMG_20200419_213957.jpg Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1612036804029-H6KS1ADMS0SKXOP84M9H/Budget+%281%29.png Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609995690966-IFZC2FY0IYHY988G3WO6/iphone-x-space-gray-mockup-on-white-table.jpg Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1607445546423-8V0P2X9TWCH7J5K5AGUJ/IMG_20200419_213935.jpg Home - Personal Finance Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1612036837690-55BCQ89B0C88R5MU3GGK/Spending+%281%29.png Home - Personal Finance Design https://www.stevendiazdesign.com/portfolio/cryptocurrency monthly 0.5 2024-05-02 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611798559301-SB76K97S8MYWNO6PXYN4/image-asset.jpeg Home - Fidelity Crypto - Portfolio work available upon request https://www.stevendiazdesign.com/portfolio/navcov-product-design monthly 0.5 2021-02-01 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610593829349-UIAVLF2MYU20UGM9C1LT/writing-notes-on-samsung-chromebook-mockup.jpg Home - Navcov Product Design - An online mental health tool to help you navigate the COVID pandemic. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611699805391-AG1HYMSKHI6C3GEDF2TO/COVID-WIREFRAME-%E2%80%93-Figma.png Home - Navcov Product Design - High Fidelity Wireframes Products don’t exist in a vacuum - So in order to collect honest feedback on our wireframes, we built a fully functional wireframe to use during usability tests. This allowed users to explore the site uninhibited and enlighten us as to where further changes needed to be made. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610643810220-4CZI3T8VI2ZZJS5LYLM5/Steven-image.jpg Home - Navcov Product Design - Steven Diaz UX Research & Product Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609291949447-BW6MKKZE5LMGVMR2VHJK/justin-bascos.jpg Home - Navcov Product Design - Justin Bascos UI/UX Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609292018837-JZHE6E6MLOB4GKX3AL6M/teresaphan.jpg Home - Navcov Product Design - Teresa Phan UI / UX Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610595815013-KS3Q0674HWF6LD7QUN8S/unnamed.png Home - Navcov Product Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610594266696-OZ34ZZWVXVZ03JTRBAZB/Jasmin%2BOrtega%2BUser%2BPersona.png Home - Navcov Product Design Jasmin ‘ The Young and Restless” represents folks whose future prospects–from their social life to career trajectory–have been undermined by the pandemic. Jasmin is navigating heightened internal stress as she navigates her own feelings of loss and lack of motivation while at home with family. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610597452017-I0POANEDX12JGS4FO6K7/holding-iphone-6-mockup-in-city-park.jpg Home - Navcov Product Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610595796499-T9K6K42NH6OVLMGRRQIC/Screen+Shot+2020-05-09+at+7.54.18+PM.png Home - Navcov Product Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1609292066101-3P82XZ00X1ROF3TWS85B/josh-quach.jpg Home - Navcov Product Design - Josh Quach UX Research & Product Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1612033454367-5TGJJML3VGV4PM93T5FW/NavCov%2B5-Screen%2BFlow.png Home - Navcov Product Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1612033599652-EDKFBZC8LVDN2UNIH1YC/working-on-macbook-pro-space-gray-mockup.jpg Home - Navcov Product Design https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1612033900097-K659ZYEP3XW3IIR99NL8/sitting-and-typing-on-macbook-pro-mockup.jpg Home - Navcov Product Design - USER NEEDS We identified 4 major areas of focus: Navigating trustworthy information online Managing anxiety about the future Struggling to deal with current changes Desire to help others in need We set out to design an online experience that was both safe and sincere, where users could investigate their feelings and discover resources along the way. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610597292920-A2IFO1E3PM6AUVMSIOA8/Screen+Shot+2020-07-22+at+5.52.34+PM.png Home - Navcov Product Design - Cohesive Design As a volunteer remote team with many moving parts, our team collaborated on identifying important UI features based on our solution statement (safe and sincere guiding space for users). We produced a soft, yet diverse color scheme and trustworthy typeface along with large buttons centered around inclusion and acceptance. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610650820599-UC70OHKOUP8CACTN0TFN/NAVCOV_Affinity_Map.png Home - Navcov Product Design - USER RESEARCH The UX Team conducted ten interviews with individuals of varying age, gender, and race and ethnicity across the United States to understand how people’s relationships, behaviors, and perspectives have shifted due to COVID-19. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610594240542-SXW6INQKVABK0JOFZKIH/Charles%2BBennett%2BUser%2BPersona.png Home - Navcov Product Design Charles ‘The Family Man’ represents folks who identify as being part of a larger community. As active members of local religious and social organizations, they find high value in helping others. Charles is facing new challenges with his sense of self, due to limited opportunities for him to find value in public service activities. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1611700297994-PVG74LN3FP6FESGA6J2X/Covid-19-Simplified-%E2%80%93-Figma.png Home - Navcov Product Design - Lo-Fi Wireframes and User Journey Leveraging insight from our user personas, we designed lo-fi wireframe concepts. Our focus was to avoid information fatigue and create a concrete path for users to explore. Users will identify and acknowledge their own needs while feeling a sense of belonging for common struggles during a time of isolation and distance. https://www.stevendiazdesign.com/portfolio/tilt-user-research monthly 0.5 2021-02-01 https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610052122953-23SDDTU1I0XYPYBB4Q8W/Screenshot+2020-12-01+at+23.39.15.png Home - Tilt User Research - Deeper Dive A second version of analysis took a deeper dive into user expectations and user journey based on branding, copy, and on-boarding. This affinity map attempted to understand the underlying user need and what they expected Tilt to help with. From this point, it would be effective to create a user persona and journey map to understand where users are coming from and the best way to guide them towards their goals. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610050122931-KU048AYEZNIXT8RB313H/Tilt_Dashboard.png Home - Tilt User Research https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610051998426-GNFPSL9Z9SYKWS7V2IG6/Screenshot+2020-12-01+at+23.38.15.png Home - Tilt User Research https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1612120976633-HSDLUFE2J50ALYIFON1T/image-asset.jpeg Home - Tilt User Research https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610636377469-IHOSKX8QFMMI8XAKJCXL/Screenshot+2020-12-01+at+23.30.13.png Home - Tilt User Research https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1612119893778-I244HU2FHJYDE27OBTK8/image-asset.jpeg Home - Tilt User Research https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1610636279431-7EYTJVIMCGWXCN2XQKQ1/Screenshot+2020-12-01+at+23.38.46.png Home - Tilt User Research - Site Architecture I combined the above analysis with specific notes about the UI and presented my findings to stakeholders along with a detailed summary in Notion. https://images.squarespace-cdn.com/content/v1/5fca4c341f130b7406d07beb/1612120890337-89PIPMMMLUBEM6MFSM2E/image-asset.jpeg Home - Tilt User Research - INSIGHT Jared Spool has talked about different levels of understanding within companies towards user experience. At the highest level, every employee at the company becomes an advocate for users and user research is performed over the life of the project. For me, working with the Tilt team was glimpse into the progress that can be achieved in that scenario. Without needing to convince stakeholders of the value user research has to offer, you can get right to work!